Sekiguchi

Monchhichi's history is as rich as its models. Throughout its existence the franchise was able to bring out several Monchhichi plush characters or changed some of its characteristics.

1918 - Sekiguchi's early stages
Prefecture in Tokyo

Monchhichi's story began in Tokyo in 1918 when Koichi Sekiguchi founded the firm. Initially the family business produced dolls, collectable dolls and soft toys.

1974 - The creation of Monchhichis
Prefecture Tokyo

After research with prototypes such as Kuta Kuta monkeys Sekiguchi developed the first Monchhichimodels – a pair of boy and girl twin monkeys with human face. From then on they became cuddly companions in play..

1978 - Monchhichi Boutique
Whatever Monchhichi may be doing: From now on suitable outfits are available.

1978 - Monchhichi goes to school
Since 1978 Monchhichis are equipped with pre-school uniform, shoulder-bag and lunchbox to prepare kindergarten kids for their new challenge.

1979 - Life-sized Monchhichis
For events and parties Sekiguchi have designed the first Monchhichi costume. It is soft and fluffy and life-sized – and certain to put a sparkle in children's eyes!

1980 - Monchhichi and the pacifier
Monchhichi no longer sucks his thumb, but from this date has a pacifier. In the 80s experts recommend stopping thumb-sucking as this might lead to orthodontic problems.

1985 - New Appearance
Blue-eyed Monchhichis have now got brown eyes – to match their fur – and thus have got a new appearance.

2004 - 30-year Monchhichi anniversary – Bebichhhichi's birthday
To mark Monchhichi's 30-year-anniversary Sekiguchi introduces the younger generation – the cuddle baby friend Bebichhichi.

2015 - Grandparents as Market Innovation
From autumn a pair of grandparents will be introduced and available individually for retail. The Monchhichi family is thus complete and children can immerse in trans-generational role-play.

2016 - Pink Lady is the first of her kind
According to Sekigushi, he's supposed to target little girls.